MISSION
To ensure raising the awareness of, informing, bringing in positive and permanent behaviors for all segments of the society, along with the active participation of each and every individual, with the objective to not only protect the environment and the human health oriented at creating Habitable Environment and Reputed Cities, but also to ensure a sustainable development.
VISION
To become an institution working to ensure that each individual has an accountability in terms of water consumption, waste generation, utilization of natural resources, energy consumption and urbanization, and that they do the best they can to grant with a habitable environment for the next generations based on this accountability,
Based on the principle that individual interests cannot be separated from societal interests while ensuring the active participation of the public in environment-related matter, resisting against all the negativities,
While also educating people to have the ability to make choices and decisions with regards to environment, environmental problems, urbanization.